Quick! Look Up! It’s Hawk Eye!

The problem:
How do you capture a busy show floor, press conferences and exhibit booths that are too large and dynamic to fully capture from the ground or too difficult to capture using a drone?

The answer:
Hawk Eye. Our 24-foot tri-pod has a motorized head that pans 360 degrees and tilts all the way from the ground to the ceiling. As a popular choice for many of our clients, you can view samples of the Hawk Eye’s capabilities at the Chicago Auto Show and more in this post.

How it works:
Connected to the camera atop Hawk Eye is a Wi-Fi transmission coupler that sends the cameras image to an iPad or phone. An app gives us full control of the camera’s focus and zoom and can toggle between stills and video. The images can be transmitted to our clients within moments for immediate distribution on social media and press. We are now able to capture exhibit booths and show floor action that was unable to be seen in years past.
So successful and impressive were the images from Hawk Eye that Chicago Event Management (CEM) contracted Oscar to photograph the start line of the 2016 Chicago Marathon. Oscar set-up Hawk Eye just a hundred yards from the start line and captured never before seen images of the start of the race.



Posted in News | Leave a comment

How do you know what style of photography is right for your event?

CAS12 PanoLR
Screen Shot 2018-01-25 at 2.27.50 PMHow do you know what style of photography is right for your event?
It’s very simple and goes back to the five W’s:

Why are the photos being captured?
What should the composition and framing be?
Where are the photos being used?
Who has access and needs the photos?
When are the photos needed?

The Five W’s are as relevant today as when we were in grade school.
Take the time to ask them about your photography and you will see an immediate improvement on usage and investment. Contact us today to help you refine and define your photography needs.

composed.shot.2Why are the photos being captured?
Marketing needs are often vastly different from operation needs, which are different from sponsorship needs. Proper pre-show preparation such as knowing why the photos are being requested enables proper scheduling and staffing, which allows for capturing the perfect images of your show. During the pre-show prep we often-times ask our clients for style guides, tear sheets and other visual references to fully understand the look and mood they are seeking.

shallow depth of fieldWhat should the composition and framing be?
Consider how your photos will be used and how their composition can aid you in your marketing goals. Framing the action to fill a third of the frame allows for negative space to add graphics post show. Using shallow depth of field (a focused foreground and softer background) also offers similar opportunities in post-production and creates emotion. Panoramic framing allows for a web banner photo without cropping out needed information. Composing candid shots on location helps to focus the viewer and draw them in. The possibilities are endless. Thinking about how some of your images should be composed for a variety of uses will help us create the best
possible images to meet your needs.

composedWhere are the photos being used?
Consider the format of your images. Will they be digital, print, large format or used for documentation? Knowing as much information as possible prior to executing the photo shoot helps us reduce unnecessary images and assign the crew accordingly. Because your event only happens once, we recognize how important it is to capture as much as we can. However, we also know that photography schedules over the course of many years can stand to be updated to more accurately reflect what your media needs currently are. It is important to remember to review your list of assignments and eliminate the outdated or redundant events that are left on from previous years. Doing this will allow more time for capturing new and exciting events.

librisWho has access and needs the photos?
Providing open access to the shows images across your organization as well as with partners such as advertising & PR agencies, general contractors and other service providers that are helping build your brand maximizes your investment in photography. Hosting images on-line and letting your team know how to access them is much more productive than keeping them on a hard drive in a drawer. Our asset management software, Libris, can quickly and affordably get your images, videos, audio and all your marketing materials online and accessible worldwide. Bringing the latest technology to your images will extend their reach and power. Click here for more information about Libris!

sponsorship.imageWhen are the photos needed?
The demand for images occurs both during and after your show. Social media and marketing needs have increased the demand for a fast turnaround in the delivery of images. Our new cameras have built in Wi-Fi, which means images can be delivered within moments of them being snapped, oftentimes providing photos as the event is taking place. No longer will you have to rely on poorly shot cellphone pictures. In addition, on-site Data Managers work throughout the day to download, edit and deliver fresh and professional images to press sites, social media departments and the show daily office. Final show images are either uploaded to your Libris account or delivered on a hard drive and shipped within 5 business days. They are edited and placed in folders by date and event for easy reference and use.

The Five W’s are alive and well and as relevant today as they were when we were in grade school. Take the time to ask them about your photography needs and you will see an immediate improvement on usage and investment. Contact us today to help you refine and define your needs.

Posted in News | Leave a comment

360° Video & Expo Expo Re-Cap

Click for video

Click above for video

It isn’t hard to see that technology is a quickly changing and ever-expanding field. With so many new imaging options available we research and field test a lot of new toys before deciding which ones provide the best impact and are most beneficial to our industry and clients. As the leaders in trade show and conference video and photography services, we take our role in providing you with not just the newest tools but the most relevant and cost effective ones too.

One of today’s more exciting technology trends is the growing popularity of 360° video. We are excited by the engagement that 360° video has on phones, tablets, computers and the ability to live stream to social media platforms. These videos are not seen via an enclosed headset that removes the viewer from their surroundings. Instead of creating an isolated experience, OA is pushing the 360-degree content out to all platforms that reaches a larger audience.

In addition to the shared experience of 360° video it now allows your viewer to step inside your booth or show. Your client can go from being on the outside looking in, to stepping inside and gaining a visceral sense of what it is like to be at your exhibition. The experience becomes more interactive, which heightens the engagement with your product and brand. Being able to take your phone and move your own body in the space, seeing new aspects of the exhibition as you turn from left to right, up to down, is half the fun in our opinion.

Click above for video

Click above for video

360° video will continue to grow in popularity and we are excited to see where it heads. Because most of us now have a smart phone and are linked into social media, the ease of accessibility to 360° video is strong. We do not want you or your clients to have to struggle to see your important work. Offering this service places your brand at the tips of the public’s fingers in new and interactive ways.

Please head to the OA Vimeo page to experience some of the recent 360-degree productions we produced.

Expo Expo re-cap:

Our time in San Antonio was great. We had the opportunity to share our services and meet with many new folks and companies and to catch up and visit with friends and colleagues from around the country. It was fantastic to see everyone. Special thanks to IAEE for bringing OA in as a sponsor and to be a part of the Show of Shows! See you all in 2018 in New Orleans!!


Posted in News | Leave a comment

We Invite You To Take A Look…At Our Exciting New Changes!

RNS_3651Psssst. We’ve been working on some pretty amazing projects and we want YOU to sneak a peek! Thanks to our amazing clients, we have lots to show you on our newly designed website. Take a look around, see what we can do for you and get some ideas for your next event with our redesigned pages of remarkable video and photo coverage.

While you are clicking through our brand-new website, take note of this new blog tab! Each month Oscar & Associates will be covering a new topic. From live streaming and 360° video to tips on visual storytelling and how to best utilize visuals on your social media platforms, we will have you covered._2DA5607

In an effort to continually support our clients, each newsletter we send (linked to this blog) will feature previous month’s client events through our flickr album, giving you a chance to share your impressive work with friends and followers.

As we head into the holiday season, we hope you are as excited as we are about these new changes. We are truly thankful for you, our top-notch clients, who provide great partnerships, support, and creative opportunities. We look forward to engaging with you in the months to come!


The Oscar & Associates Team

Posted in News | Leave a comment