How do you know what style of photography is right for your event?

CAS12 PanoLR
Screen Shot 2018-01-25 at 2.27.50 PMHow do you know what style of photography is right for your event?
It’s very simple and goes back to the five W’s:

Why are the photos being captured?
What should the composition and framing be?
Where are the photos being used?
Who has access and needs the photos?
When are the photos needed?

The Five W’s are as relevant today as when we were in grade school.
Take the time to ask them about your photography and you will see an immediate improvement on usage and investment. Contact us today to help you refine and define your photography needs.

composed.shot.2Why are the photos being captured?
Marketing needs are often vastly different from operation needs, which are different from sponsorship needs. Proper pre-show preparation such as knowing why the photos are being requested enables proper scheduling and staffing, which allows for capturing the perfect images of your show. During the pre-show prep we often-times ask our clients for style guides, tear sheets and other visual references to fully understand the look and mood they are seeking.

shallow depth of fieldWhat should the composition and framing be?
Consider how your photos will be used and how their composition can aid you in your marketing goals. Framing the action to fill a third of the frame allows for negative space to add graphics post show. Using shallow depth of field (a focused foreground and softer background) also offers similar opportunities in post-production and creates emotion. Panoramic framing allows for a web banner photo without cropping out needed information. Composing candid shots on location helps to focus the viewer and draw them in. The possibilities are endless. Thinking about how some of your images should be composed for a variety of uses will help us create the best
possible images to meet your needs.

composedWhere are the photos being used?
Consider the format of your images. Will they be digital, print, large format or used for documentation? Knowing as much information as possible prior to executing the photo shoot helps us reduce unnecessary images and assign the crew accordingly. Because your event only happens once, we recognize how important it is to capture as much as we can. However, we also know that photography schedules over the course of many years can stand to be updated to more accurately reflect what your media needs currently are. It is important to remember to review your list of assignments and eliminate the outdated or redundant events that are left on from previous years. Doing this will allow more time for capturing new and exciting events.

librisWho has access and needs the photos?
Providing open access to the shows images across your organization as well as with partners such as advertising & PR agencies, general contractors and other service providers that are helping build your brand maximizes your investment in photography. Hosting images on-line and letting your team know how to access them is much more productive than keeping them on a hard drive in a drawer. Our asset management software, Libris, can quickly and affordably get your images, videos, audio and all your marketing materials online and accessible worldwide. Bringing the latest technology to your images will extend their reach and power. Click here for more information about Libris!

sponsorship.imageWhen are the photos needed?
The demand for images occurs both during and after your show. Social media and marketing needs have increased the demand for a fast turnaround in the delivery of images. Our new cameras have built in Wi-Fi, which means images can be delivered within moments of them being snapped, oftentimes providing photos as the event is taking place. No longer will you have to rely on poorly shot cellphone pictures. In addition, on-site Data Managers work throughout the day to download, edit and deliver fresh and professional images to press sites, social media departments and the show daily office. Final show images are either uploaded to your Libris account or delivered on a hard drive and shipped within 5 business days. They are edited and placed in folders by date and event for easy reference and use.

The Five W’s are alive and well and as relevant today as they were when we were in grade school. Take the time to ask them about your photography needs and you will see an immediate improvement on usage and investment. Contact us today to help you refine and define your needs.
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